Lifestyle Brand Marketing Specialist

Hello, I’m Brittany!

Over the past five years, I’ve had the privilege of working with lifestyle brands across diverse industries, including Post-Secondary Education, Food & Beverage, Interior Design, and Luxury Real Estate. I’m passionate about creating and deepening connections between people and brands that seek to enhance life. My approach is to create tailored social media strategies that connect emerging lifestyle brands with their audiences, authentically reflecting their values and drive tangible results.

Case Studies

Luxury Real Estate

Interior Design

Food & Beverage

My Career Highlights

Luxury Listings January 2022 - August 2024

Dip & Sip Charcuterie August - December 2021

Trinity Western University September 2020 - May 2021

  • Led strategy and content creation for 6+ luxury real estate social media accounts and fostered online engagement with diverse audiences.

  • Orchestrated agent recruitment campaigns that increased engagement metrics.

  • Coordinated content shoots, including logistical planning and team communication, to meet tight timelines and project goals.

  • Provided data-driven KPI reports to refine strategies, showcasing analytical and problem-solving skills.

  • Developed marketing campaigns over social media to promote a charcuterie catering business.

  • Planned and managed weekly content including directing and executing content shoots.

  • Collaborated with local vendors to boost brand awareness and customer loyalty.

  • Increased account engagement by 120% and grew the audience +400 followers.

  • Secured a feature in Vancouver Food magazine highlighting the holiday charcuterie box for Christmas.

  • Promoted from Intern to Account Manager, managing Instagram campaigns to boost student engagement and enrollment.

  • Collaborated with the Student Services team to develop and execute creative marketing strategies targeting prospective students.

  • Planned, filmed, and produced strategic content in collaboration with cross-functional teams.

  • Monitored performance metrics and leveraged data insights to enhance engagement and optimize outreach.

  • Achieved a 55% increase in engagement and grew the account by +900 followers.