Case Study #3

Dip & Sip Charcuterie

Dip & Sip is a Vancouver-based company specializing in online ordering and delivery of charcuterie grazing boxes, platters, and shareable snacks. Ideal for cozy nights in, special celebrations, picnics, events of any size, or corporate gifting, each box is thoughtfully crafted with fresh, seasonal ingredients.

Client’s Goal

To drive sales over the holidays for the owner’s charcuterie and catering small business featuring festive boxes with locally sourced ingredients and wine pairings.

Working together we achieved:

We made this happen by:

Visual Storytelling & Product Marketing

  • Designed and photographed holiday-themed charcuterie boxes, styled with wine pairings to create a festive and premium appeal.

  • Promoted 2-person, 4-person, and 8+ person boxes, making them accessible for both small, intimate gatherings and large events.

  • Created and advertised 1 person “mini-holiday boxes” for to appeal to those looking for a covid-friendly option for their corporate event or intimate holiday gathering.

Sales Growth & Holiday Success

  • 2x increase in holiday box orders compared to the previous season.

  • Successfully positioned Dip & Sip Charcuterie as a go-to holiday catering option.

Brand Awareness & Media Features

  • Secured a feature in Vancouver Magazine’s (with an audience of over 110k readers) list of top places to order takeout charcuterie for the holidays.

  • Increased visibility among corporate clients and event planners.

Content Strategy & Engagement

  • Launched a holiday campaign showcasing limited-edition holiday charcuterie boxes through engaging photo and video content.

  • Targeted corporate professionals to promote bulk holiday orders for staff parties, while also highlighting options for intimate family and friend gatherings.

PR & Media Outreach

Developed and distributed a press release to local magazines and news publications, leading to media coverage and increased credibility.