Case Study #1

The Agency

The Agency represents a portfolio of luxury real estate, homes and properties for sale across the world’s prime markets and celebrated destinations. Founded in Beverly Hills by CEO Mauricio Umansky and a team of founding partners, The Agency is now recognized as one of the world's fastest-growing premier, boutique brands and named a Top Luxury Brokerage by Inman.

Client’s Goal

To be recognized as a global leader in the luxury real estate social media space, generate leads for their brokerage worldwide and increase agent conversions contributing to their global expansion plan.

Working together we achieved:

Social Growth & Engagement

  • +30% increase in overall monthly engagement.

  • +50% increase in reach.

  • +45% increase in impressions on Instagram and Facebook.

Audience Expansion

  • Gained +45k new Instagram followers per year (~3.7k/month).

  • Grew TikTok from 0 to 70k followers.

  • Increased X (Twitter) by +2k new followers.

Impact & Conversions

  • Reached 2.5 million users monthly via IG & TikTok short-form videos.

  • Reached 100k+ users monthly via Youtube.

  • Built a loyal LinkedIn community with +40% increase in overall engagement.

  • Converted ~5 agents per franchise outreach campaign.

  • Generated ~5-8 inquiries from homebuyers/renters per month in our comments and DM’s on Instagram.

We made this happen by:

Content Strategy & Engagement

  • Doubled posting frequency compared to competitors to maximize visibility and engagement.

  • Focused on short-form video content for Instagram and TikTok to reach new audiences.

  • Leveraged influencer collaborations to drive engagement and brand awareness.

  • Used collaboration posts with agents to establish a strong community presence.

  • Showcased The Agency’s most exclusive global listings to reinforce brand prestige.

Brand Positioning & Thought Leadership

  • Highlighted The Agency’s smaller offices to ensure inclusivity across all markets.

  • Leveraged the founder, Mauricio, and his impact on the industry to strengthen brand authority.

  • Secured media features in top publications and utilized The Agency’s blog for thought leadership.

Expansion & Growth

  • Highlighted The Agency’s global expansion by promoting new franchise openings.

  • Launched targeted lead campaigns to attract agents for new office locations.

Facilitated an engaging Netflix Announcement campaign to drive awareness and viewership for Buying Beverly Hills, featuring some of the industry’s top talent.

Through a dynamic content strategy, strong brand storytelling, and targeted growth initiatives, The Agency successfully reinforced its position as a leader in luxury real estate on social media while also fostering a connection with its audience and driving tangible results.